THE EVENT TECH INDUSTRY NEWSLETTER
That's a Wrap:
Your Event Tech Edge
The newsletter for event pros who touch tech.
Strategy, sanity, and straight talk—delivered Fridays.
Rich with in-the-trenches lessons and realities, That's a Wrap is written by a working event tech pro for event tech pros.
- Strategy shifts and tech trends you should actually care about
- Tools, workflows, and lessons learned from the field
- A Friday wrap-up that respects your time (and your inbox)
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Event Tech Industry News You Can Use
"So good at explaining things in a non-technical way"
"Someone with a wealth of direct experience"
"The world has much to learn from you"
"Wealth of knowledge, determination and pure, simple" brilliance"
"A gift for never making others feel silly or stupid"
With each issue, you will get a holistic look at a single event tech topic. Your time is valuable, so I keep things short and to-the-point while also giving you the right information to ask the tough questions.
Don’t consider yourself technical? No problem. One of my superpowers is breaking down complex topics in an easy-to-understand way.
Unlike other industry sources, That’s a Wrap is proudly tech-agnostic and provides unbiased industry insights based upon decades of experience.
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Your Friday dose of event tech clarity, strategy, and the occasional reality check. This is essential reading for every event tech pro.
Check Out Some of the Recent Issues
Want to know what you’re signing up for?
Here are a few recent headlines:
- 64% of event planners are switching tech – should you?
- Are you giving exhibitors the tools they need to succeed?
- When the data says one thing…but your attendees say another
- 10 questions to ask when designing your event platform CMS design
Click any image below to preview the most recent newsletters.
(The latest four will always be shown here—because staying current shouldn’t require extra effort.)
About the Author, Jen Santos
Jen is a working event tech project manager, digital event strategist, and CEO and Founder of Smart Event Academy®.
Jen has more than three decades of IT consulting and project management experience and is one of the OGs of the event tech space, having managed event tech at some of the world's largest companies for more than a decade. Current and former clients include Microsoft, Oracle, CES, Databricks, GitHub, and Splunk.
Smart Event Academy and That's a Wrap are her initiatives to desmystify event tech, make event tech more accessible to more event professionals, and level us all up together.